John G. Pfost

precision business & technical communication

Product Management

The whole concept of product management is about being customer driven; that is, what customers need and want and not what we think they need and want. As a certified Product Manager, I have adopted that perspective in all of my professional activities.

Consider my unique capabilities:

  • Pervasive customer and market driven attitude
  • Develop Product Management plans
  • Define distinctive competencies
  • Develop personas and use case scenarios
  • Discovery through customer visits and validation through surveys
  • Develop competitive analyses
  • Develop white papers and marketing collateral
  • Develop product, feature, and marketing requirements

View samples of my work.